A few examples of our actions
French Army
For its recruitment campaigns, the French army provides the public with a voice service using a short number, 3240 for the French Army, an Premium number priced the same as a local call, developed and hosted by Axialys.
Voice solutions for jobs
- This number is used:
- to get information about the various career paths offered by the French Army,
- to get the address of the closest Army Recrutement and Information Center (CIRAT) to one's home or to be put into direct contact with it,
- to get sent the CIRAT's contact information by text in order to contact them later.
The features of premium number 3240 for the French Army encourage contact between young users and the Army.
By facilitating access to information, this number also makes it possible to attract the attention of young people to jobs and careers that the public little understands: they don't necessarily think of the Army as needing engineers, architects, or helicopter pilots!
Bringing together telephony and texting, this new service contributes to modernizing the image of the French Army and fits perfectly into its communication strategy: availability and accessibility.
FEVAD
