How can we measure the efficiency of these advertising campaigns ?
We provide you with a phone number that you can give to your advertisers so that they can measure the impact and efficiency of their advertising and communication campaigns.
Each call is listed in a database. Thus, you know the exact number of contacts generated per number and the duration of the call.
Each non answered call won't be lost and your advertisers will be able to call all their correspondents back. When the call is not answered , we inform you in real-time by text message so that you can call them back.
This tool is an ideal means for a good communication as it can measure the impact of both your communication and the advertising investments profitability .
HOW TO USE THE CALL TRACKING SERVICE
Call Tracking set up :
The call tracking numbers implementation is functionning instantaneously on the online interface. A wide range of numbers, advanced options for the redirection of the call towards the number of your choice (call routing) and you can get accurate statistics.
Publication of call tracking number :
Once you have chosen the numbers, you will be able to issue those numbers, each of them affected to an advert or a channel in order to trace the calls for each support and ad.
The channels for number deployment are numerous. You can easily issue them on phone books , emailing campaign , search engines ,online classified ads, paper ads, Tv, radio...etc.When a lead calls a number , he is automatically redirected to the advertiser.
Calls tracking :
Axiatel call Tracking application registers each incoming call, indentifies the original ad channel and retrieve the caller's information (number, hour of the call...)
Statistics and reports :
The incoming calls statistics are available on the customer online interface real -time with datas downloading and uploading options. Plus, for each call , the service provides you with a detailed report for each call , hour of the call, caller'ID and location... and a detailed report for missed calls. Your advertisers could call the leads back.
To measure the efficiency and profitability for each of your advertising campaigns :
The Call Tracking solution is the ideal means to measure the advertising efficiency of each advert and support (online or paper based ). This is a genuine decision-making tool. Also, it allows you to know precisely which are the more profitable channels so that you could invest on advertising budgets in a smart way so you will be able to increase your sales and optimize your investment.
FEVAD
